Swale Shared Story Toolkit
A resource for tourism businesses to talk effectively about their place
A toolkit to help the three destinations within Swale Borough to effectively talk about and use their destinations within their marketing and communications. Black Spiral worked with Sarah Loftus to develop the toolkit, including providing key themes for each destination, sample place narratives and two example campaigns for each that showed how the place story could be developed and used in real life. We also created a comprehensive series of marketing tips and ideas to help businesses to get started. Black Spiral created all the campaign artwork as well as undetaking the overall design and layout of the toolkit, including the interactive elements.